Fresh after adding cross-platform metrics all in one place, Facebook Analytics for Apps is doubling down on notifications by opening its push campaigns to all businesses. Facebook first introduced the push campaign tool at its F8 conference this year, and then opened a public beta last month. It’s been popular so far, with Facebook seeing over 10,000 apps requesting access to the feature when it first became available. It’s not hard to see why; the company says it sees some apps show “up to 180 percent higher retention” when users opt in to receiving push notifications. That makes sense; a Facebook study shows that one…
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